Abstract Paper aims This study identified the main aspects related to deservitization in manufacturing firms, a process involving the dilution of services after their integration into companies’ business models. Originality The deservitization process has been identified as a movement among manufacturing companies, but so far, there is limited understanding of its characteristics. The paper contributes to the existing literature by identifying the main aspects related to the dilution of once-added services by manufacturing firms. Research method A literature review was conducted. A content analysis of the selected papers (89 publications) was carried out to identify the main challenges discussed in the servitization literature as issues leading to deservitization. Main findings The explanations for manufacturing firms failing in the transition to servitization and consequently taking the deservitization path discussed in the literature are related to changes in the organizational structure, new capabilities, modification of the business model and strategy, and difficulties in the interaction between supplier and customer. Implications for theory and practice Deservitization is a complex phenomenon, and little is known about it, especially when compared to the existing body of knowledge on servitization. The paper thus extends the knowledge on the conditions leading to deservitization in manufacturing firms.

Abstract Paper aims This paper addresses difficulties among the Brazilian scholarly community in industrial engineering (IE) when conducting case-based research. It also provides further recommendations to increase methodological rigour. Originality The paper contributes to the practice of case research by providing a historical perspective of research methodology in Brazil and offering guidance to improve case research adoption as well as the methodological rigour. Research method The main challenges when conducting case research were first identified through a literature review. Then, an exploratory survey with Brazilian scholars was conducted to identify challenges perceived by those. Recommendations are then provided, especially regarding the data analysis stage. The recommendations are discussed in the light of the existing literature and based on authors’ experience in conducting qualitative research. Main findings Difficulties when conducting case research identified by scholars can be classified in three ‘Aquila’s hells’: (i) weak theoretical background, (ii) careless case study design/planning; and (iii) fragile/uncertain data analysis. Suggestions to improve the data analysis process consist of building a narrative, data reduction, improving coding, etc. Improving validity is also necessary. Implications for theory and practice The recommendations are especially meaningful to early-stage researchers and provide guidance to improve robustness when conducting case research. IE (IE casebased rigour review Then those provided stage authors ‘Aquilas Aquilas ‘Aquila s Aquila hells hells’ i (i background ii (ii design/planning designplanning design planning iii (iii fragileuncertain fragile uncertain narrative reduction coding etc necessary earlystage early

Abstract Product development is considered as an interdisciplinary undergraduate course with a central role in engineering education. In this sense, this paper demonstrates an experience of a product development undergraduate course based on a project-based learning (PBL) perspective. PBL has been discussed in the literature as one of the most effective teaching frameworks for engineering courses, but there is still scarce research on PBL implementation in engineering education in developing countries. The course scope was reviewed to include engineering management content and to face some barriers for PBL implementation highlighted in the literature. The student activities were organized in four development phases following a structured stage-gate development process. The results achieved include a higher level of learning perception and increased complexity of products generated by students. Besides demonstrating the improvements in the course, this paper contributes to PBL empirical body of knowledge by exploring a successful initiative and its outcomes.

Abstract Product-service systems (PSS) design raises new issues, among which the need of encompassing a life cycle perspective. The aim of this paper is to propose a conceptual framework for PSS characterization through its life cycle. The purpose is to understand the structure, the sequence, and the main characteristics of PSS life cycle phases, characterizing a PSS process model. A systematic literature review was carried out to identify the PSS life cycle phases and the conceptual elements that characterize each phase. The PSS life cycle was structured based on service life cycle from the customer perspective. Afterwards, the conceptual framework was built for PSS characterization considering business model, engineering and design aspects that may be useful to guide PSS solutions development. The paper aims to make a theoretical contribution by understanding what should be done and how to perform the activities during PSS life cycle at a systemic level.